Preheat the oven as per the yellow cake mix package instructions and prepare a 9x13 pan accordingly.
In a small saucepan, combine the crushed pineapple (with syrup) and 1 cup of sugar. Cook over medium heat, avoiding browning the pineapple.
In another saucepan, melt the cream cheese with 1/2 box of powdered sugar until smooth like icing. Adjust thickness with more powdered sugar if needed.
Once the cake is baked, poke holes all over it using the handle of a wooden spoon.
Pour the warm pineapple mixture over the cake, letting it soak into the holes.
Drizzle the cream cheese icing over the cake.
Optionally, top with chopped pecans and sprinkle with semi-sweet coconut.
Allow the cake to cool before serving.
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